Course Title: Tourism and Development
Course No.: RDS 572
Nature of the Course: Theory Period per Week: 3
Year: Second Time per Period: 1 hour
Semester: Third Total Period: 48
The general objective of this course is to provide understanding of the concept, issues, policies and practices of tourism with special references of Nepal. It will be helpful to know, analyze and impart the tourism related knowledge in practical basis. Most specifically it will provide the knowledge about rural tourism relating with rural development of Nepal.
Course Contents LH
Unit I: Introduction 15
1.1 Concept and Components of Tourism
1.2 Basic Approaches to Study the Tourism
Institutional, Product, Historical, Managerial, Economic, Sociological, Geographical, Interdisciplinary, The system
1.3 Types of tourism
1.3.1 Mass and alternative tourism
1.3.2 Special interest tourism
1.3.3 Microscale approach
1.3.4 Meso-level accounts of tourism
1.4. Sustainability of tourism
1.5 Impact of tourism with reference to Nepal
Unit II: Tourism Policy and Planning 15
2.1 Tourism policy: A definition
2.2 The focus of tourism policy
2.3 Process of tourism policy formulation
2.4 Role of public sector and tourism policy
2.4.1 From governance to governance
2.4.2 Multilevel governance
2.5 Tourism policy of Nepal (more specifically rural tourism policy)
2.6 Introduction of tourism planning
2.7 Changing approaches to destination planning
2.8 Five Approaches of Tourism Planning
2.8.2 An economic, industry oriented approach
2.8.3 A physical/ spatial approach
2.8.4 A community- oriented approach
2.8.5 A sustainable tourism approach
2.9. Tourism planning process
2.10. Need of tourism planning
Unit III: Tourism Marketing 9
3.1 Tourism marketing concept
3.2 Tourism market segmentation and tourism marketing mix
3.3 Contemporary tourism marketing approach
3.3.1 Research – driven tourism market information approach
3.3.2 Relationship marketing approach
3.3.3 The use of technology approach
3.3.4 New tourism product development approach
3.3.5 Corporate social responsibility and marketing ethics approach
3.4 Joint Marketing Efforts
Unit IV: Forms of Tourism 9
4.1. Rural tourism
4.1.1 Concept of rural tourism
4.1.2 Rural tourism and community power
4.1.3 Importance of rural tourism
4.1.4 False assumption of rural tourism
4.1.5 Rural Tourism in Nepal
4.2. Agro tourism
4.2.1 Critical success factors of agro tourism
4.2.2 Prospects and challenges of agro tourism
4.2.3 Revitalization of rural economy through agro tourism
4.2.4 Agro-tourism in Nepal
4.3. Eco tourism: Principles, issues and practices
4.3.1 Eco-tourism in Nepal
4.4 Alternative Forms of Tourism
Bhatiya, A. K. (2010). Tourism development principles and practices. New Delhi: Sterling publishers.
Cooper, Chris and C. Michael Half (2013). Contemporary Tourism: An international approach. Oxford: Goodfellow Publisher Ltd.
George, E.W., Mair, H. & Reid, D. G.(2009). Rural tourism development localism and cultural Change. Toronto: Channel View Publication.
Goeldner, C.R & Ritchie, J. R. (2007). Tourism principles, practices, philosophies. New Delhi: Wiely India.
Hall, D., Kirkpatrick, I. & Mitchell, M. (Ed.) (2005). Rural tourism and sustainable business. Canada: Channel view Publications.
Kharel, S. (2014). Rural tourism in Nepal. Kathmandu: Quest Publication.
Kunwar, R. R. (2010).Tourists and tourism science and industry interface. Kathmandu: Modern Printing Press.
Pradhanang, S. B. (2009). Village the new tourist destination of Nepal. Kathmandu: Adroid Publisher.
Upadhyay, R. P. (2008). Readings in rural tourism. Kathmandu: Sunlight Publication