Course Title: Entrepreneurship

Course Code. RDS 410                                                                                                 Full Marks:  70

Paper: VII                                                                                                                  Pass Marks:  28

Year: Third                                                                                                       Teaching Hours: 105

 

Course Objectives

  • The objective of this course is to make students familiar with the concepts of entrepreneurship and its culture.
  • The objective of this course is to make the students well acquainted with the business innovation and management, business model, and its strategic plan.

Contents                                                                                                                                             TH

Unit-I: Introduction to Entrepreneurship                                                                                      20

1.1 Evolving conceptual perspective of entrepreneurship

1.2 Some definitions of entrepreneurship

1.3 The characteristics of individual enterprise

1.4 Organizational enterprise

1.5 Where do we find enterprise?

1.6 Developing an enterprise culture

1.7 What entrepreneurship are like, and what they do

Unit-II: Cultural Diversity of Entrepreneurship                                                                           20

2.1 Female entrepreneurship

2.2 Minority entrepreneurship

2.3 Immigrants

2.4 Young entrepreneurs

2.5 Home-based and Family business

2.6 Culture

2.7 The support infrastructure

2.8 Supporting enterprising people

Unit-III: Creativity, Innovation and Entrepreneurship                                                                20

3.1 Creativity Thinking

3.2 Barriers to creativity

3.3 Enhancing creativity

3.4 Creative Process

3.5 Techniques for Improving the Creativity Process

3.6 Intellectual Property

Unit-IV: Feasibility Analysis and Designing a Business Model                                                     20

4.1 Idea assessment and its Feasibility Analysis

4.2 Five Forces Models of Competitions

4.3 Product or Service Feasibility Analysis

4.4 Financial Feasibility Analysis

4.5 Entrepreneur Feasibility

4.6 Developing and Testing a Business Model

Unit-V: Developing a Business Plan and Its Strategic Plan                                                          15

5.1 Benefit of Creating a Business Plan

5.2 Elements of Business Plan

5.3 Five Cs of Credit

5.4 Making the Business Planning Presentation

5.5 Building a Strategic Plan

5.6 Building a Competitive Advantage

5.7 Strategic Management Process

5.4 Learning capability and entrepreneurial strategy

Unit-VI: Entrepreneurship Development in Nepal                                                                        10

References

Agrawal, G.R. (2012). Entrepreneurship development in Nepal. Kathmandu: M.K. Publisher and Distributors.

Lowe Robin and Sue Marriott (2006). Enterprise: Entrepreneurship and innovation. The Netherlands: The Elsevier Ltd.

Scarborough, Norman M. and Jeffery R. Cornwall (2016). Essentials of entrepreneurship and small business management (Eight Edition). England: Pearson Education Limited.